Lately.ai is a social media management and content repurposing tool powered by artificial intelligence that repurposes longform text, video, and podcasts. In order to convert with the most humanlike A.I. possible, it employs AI to create meaningful words. It breaks down any lengthy media file, be it video, audio, or text, into dozens of optimized social media messages. In addition, it can repurpose lengthy pieces originally written in other languages. Its goal is to facilitate the creation of longform material that performs well across social media platforms.